Ringlane
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Free betaFor B2B sales teams and their managers

Know which calls
turn into customers.

Ringlane is the calling workspace for B2B sales teams. Your callers work from one simple screen with the script and arguments at hand. You see in plain numbers how many calls a meeting takes, where conversations get stuck and who needs help.

Start the free betaSee how it works
Free during betaGoogle sign-inNo credit cardEU-hosted
The Ringlane calling screen: the lead, the call script, the arguments panel and one-key call outcomes.

Real screens from the Ringlane app with demo data. No affiliation with the companies shown.

Built for the whole sales team

Business owners and CEOs

See what your sales effort brings in.

Calls, conversations, meetings and the conversion between each step, for the whole team, without asking anyone for a spreadsheet.

Sales managers

Coach on facts, not feelings.

Compare callers fairly, see where each one gets stuck, and read why prospects say no.

Callers and SDRs

One screen. Less admin.

The script and arguments next to the lead, one key to log the call, and the next step already planned.

The problem, simply

Your team makes 100 calls. Where do they go?

100calls

Your team picks up the phone and works through a list.

30people answer

Most people do not pick up the first time. That is normal.

9real conversations

Only some have time and are the right person to talk to.

3meetings

A few say yes to a meeting.

1new customer

And one becomes a customer.

So where did the other 99 go?

Was it the list, the script, the follow-up or the caller? Without numbers, you are guessing. Ringlane writes every step down for you, so you see exactly where leads drop out and which step to fix.

Example numbers. Your own numbers will differ.
For owners and managers

Your sales, in plain numbers.

Every call your team logs becomes a number you can act on. No spreadsheets, no guessing.

  1. One screen for the whole team

    Pick a period, a campaign, a team or a person. The numbers update on the spot.

  2. Calls, conversations, meetings

    And the percentage between each step: how many calls reach someone, and how many conversations become a meeting.

  3. See which step leaks

    Reaching people, the conversation or the meeting: the funnel shows where most leads drop out.

  4. Compare callers fairly

    Calls, conversations, reach and meetings per person and per team. You see who needs help with what.

  5. Read why prospects say no

    Every "not interested" comes with a reason, so you can fix the pitch or the list.

  6. Know what one new customer takes

    Based on your own numbers, Ringlane calculates how many calls per week and per day it takes to win one new customer per week.

app.ringlane.ai
Ringlane reports: call attempts, connect rate, conversations, meetings, the funnel and results per caller.
Ringlane reports: reasons for not interested and the rhythm calculation of calls needed per new customer.
Real screens from the Ringlane app with demo data. No affiliation with the companies shown.
Works with the tools your team already uses
For your callers

One simple screen for every call.

Everything the caller needs is on one screen. No tab switching, no searching.

  1. Everything for the call, together

    The lead on the left, the script in the middle and the arguments on the right.

  2. Who you call and what happened before

    Status, attempts, the planned follow-up and the last contact. Click the number to call from your own phone.

  3. The script, already filled in

    The company name and your own name are filled in. Tick off the questions as you go.

  4. The right answer, one click away

    Every objection has its answer ready in the panel on the right.

  5. Log it with one key

    No answer, conversation, call back, not interested, invalid number or meeting. Ringlane plans the next step for you.

app.ringlane.ai
The Ringlane calling screen with the lead, the script with checklist and the arguments panel.
Real screens from the Ringlane app with demo data. No affiliation with the companies shown.
Scripts

Build your script from blocks.

Headings, text, checklists, toggles for objections and callouts. Move blocks around, change their type, and every caller works with the latest version.

The Ringlane script editor with its block menu: text, headings, lists, checklist, toggle, quote, callout and divider.
Follow-up

Nothing slips through the cracks.

After every call the next step is planned. Your week shows who to call or email and when, and the Today view puts overdue call-backs first.

The Ringlane calendar week with planned calls and emails per company.
Meetings

Book the meeting while they are on the line.

Ringlane shows your free moments in Google Calendar, adds a Google Meet link and sends the invitation. Booked meetings go to Attio.

The Ringlane booking window with free meeting slots from Google Calendar.
Leads

All your leads in one clear list.

Import Excel, CSV or Bizzy exports. Every lead shows its status, last action and next task.

The Ringlane leads list with status, last action and next task per company.

Real screens from the Ringlane app with demo data. No affiliation with the companies shown.

Multichannel

Not every lead picks up. Your follow-up does.

Mix calls with email, LinkedIn and WhatsApp. Every touch lands on the same timeline, and Ringlane tells you what is next.

Day 1CallNot reached
Day 2LinkedInRequest sent
Day 4CallConversation
Day 4EmailSent from Gmail
Day 6WhatsAppReply received
Day 7MeetingBooked

Illustration of a cadence. LinkedIn and WhatsApp messages are sent by you and logged in Ringlane.

No dialer lock-in

Use the phone you already have.

Ringlane is not a dialer, on purpose. Click the number to call from your mobile, desk phone or softphone, then log the outcome with one key.

  • Keep your own number. No porting.
  • No per-minute platform fees and no new telecom contract.
  • Works with any softphone that opens phone links.
The lead card in Ringlane with the phone number to click.
Security and privacy

Your pipeline stays yours.

Ringlane was built with strict data separation from day one. Hosted in the EU, sealed per workspace and encrypted where it matters.

Hosted in the EU

Your data lives in Frankfurt, Germany. Server functions run there too.

Every workspace sealed

Row-level security in the database. Members only ever see their own workspace.

Encrypted connections

Google and Attio connection tokens are encrypted with AES-256-GCM. TLS everywhere.

Short sessions

Sessions are checked on every request and access tokens expire after 15 minutes.

No peeking

Our admin tools show accounts and workspaces, never your leads or notes.

GDPR built in

Data processing terms included. Export your leads or delete your account any time.

Read exactly what we process in our privacy policy and data processing terms.

Pricing

Free while we are in beta.

Use every feature with your whole team, and help us shape what comes next.

Open beta

€0per user, for the whole beta
  • All features: reports, scripts, follow-up and the Today view
  • Google Calendar, Gmail and Attio connections
  • Your whole team, with roles
  • Up to 50,000 records per workspace
Start the free beta

Our beta promise

  • 1
    30 days noticeBefore paid plans start, you hear from us at least 30 days in advance.
  • 2
    You decideNothing is charged unless you choose a paid plan yourself.
  • 3
    Your data, alwaysExport your leads whenever you want. No lock-in.

Honest about the beta

  • No built-in dialer: you call with your own phone.
  • No per-lead win prediction yet: you see conversion per step, per person and per campaign.
  • LinkedIn and WhatsApp are logged by hand, never automated.
  • Attio is the only CRM connection for now.

A note from the founder

Ringlane started as the outreach cockpit of our own lead generation team at Small Steps Big Impact. We wanted one place for the whole call: the list, the script, the outcome, the follow-up and the meeting, and numbers we could trust. Now we are opening it up to other B2B teams. Try it, and tell me what is missing. I read every message.
SWSenne WellensFounder of Ringlane · Small Steps Big Impact, HasseltEmail Senne
FAQ

Questions, answered.

What is Ringlane?
Ringlane is a cold-calling workspace for B2B sales teams in Belgium and the Netherlands. Callers work from one screen with the script and the answers to objections at hand, log every call with one key and follow up every lead. Owners and sales managers see the numbers. It is made by Wellens BV (Small Steps Big Impact) in Belgium.
Who is Ringlane for?
For B2B companies that win customers by phone: business owners and CEOs who want to see what their sales effort brings in, sales managers who coach a team of callers, and the callers and SDRs themselves.
Which numbers does Ringlane show?
Call attempts, connect rate, conversations, the percentage of conversations that become a meeting, meetings as a share of all contact attempts, a funnel, the outcomes of all calls and the reasons for "not interested". You see them per person, per team and per campaign, and Ringlane calculates how many calls one new customer per week takes, based on your own numbers.
Does Ringlane dial the calls for me?
No. Ringlane works with the phone you already use. Click a number to call from your mobile or softphone, then log the outcome with one key. No extra telecom contract and no dialer lock-in.
What do the N, G, T, A, X and O keys do?
Each key logs the outcome of a call and plans what comes next. N (not reached) schedules a new call for the next day. G (conversation) plans a follow-up call in three days. T (call back) lets you pick the moment. A (meeting) records the booked meeting. X (not interested) and O (invalid number) close the lead.
What does Ringlane cost?
Ringlane is free during the open beta, with every feature and your whole team. Before paid plans start, we tell you at least 30 days in advance, and nothing is charged unless you choose a plan yourself.
Which CRM does Ringlane work with?
Ringlane hands booked meetings off to Attio today. Using another CRM? Let us know at senne.wellens@smallstepsbigimpact.io.
Can I import my lead lists?
Yes. Import Excel or CSV files, including exports from Bizzy. Ringlane maps the columns for you, and you can export your leads again at any time.
Where is my data stored, and is Ringlane GDPR compliant?
Your data is stored in Frankfurt, Germany. Every workspace is separated at database level, connection tokens are encrypted, and data processing terms under article 28 GDPR are part of our terms of use.
How does Ringlane use my Google data?
Only when you connect them, Ringlane uses Google Calendar to show and book appointments and Gmail to show conversations with a lead and send the emails you write. Ringlane never uses Google data for ads or to train AI models, and you can disconnect at any time.
Is Ringlane available in Dutch?
Yes. The app is available in Dutch and English, and every user picks their own language.
How is Ringlane different from Aircall, Orum or lemlist?
Aircall is a phone system, Orum is an AI power dialer and lemlist automates email and LinkedIn outreach. Ringlane is the workspace around the call, with the numbers for the manager: you keep your own phone, and Ringlane handles the list, the script, the outcome, the follow-up, the meeting and the reporting.
Does Ringlane use AI?
Not to make calls or write messages for you. Ringlane takes away the admin around each call and turns every call into reliable data, which is the foundation any useful sales analysis needs.
Blog

From the blog

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Every call.
One lane.

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